What is GEO?

Executive Summary

• Traditional SEO targets search engines; GEO targets Large Language Models (LLMs).
• GEO focuses on Authority, Citation, and Structured Data.
• It requires a shift from 'Keywords' to 'Entities' and 'Context'.
• Adapting to GEO is essential as AI Overviews take market share from organic links.

The Shift from Search to Generation

For two decades, the goal was to rank #1 on Google. Today, the goal is to be the cited source in an AI-generated answer.

When a user asks ChatGPT or Gemini a question, they don't want a list of links. They want an answer. GEO is the art of ensuring YOUR content is the source of that answer.

Core Pillars of GEO

• Citation Optimization: Making it easy for AI to verify your claims.
• Quotation-Friendly Formatting: Writing concise, definitive statements.
• Contextual Completeness: Covering a topic so thoroughly that AI doesn't need to look elsewhere.